If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This free marketing tool is one of the first things seen when someone searches for your business on Google, yet most small business owners have
3 Reasons Why You Haven’t Updated Your Google My Business Listing Read More »
At some point, almost every small business owner is faced with the issue of outsourcing. While nearly any task can be subcontracted in some way, one of the most common areas we see is marketing. Business owners know everything about their business, and a lot about their customers, but they
4 Reasons Why Businesses Hire a Marketing Consultant Read More »
“If you’re feeling like a fraud, that’s when you’ve made it.” A good friend told me this recently. I’m not sure if it’s quite true, but I do believe that feeling like a fraud is not evidence of any missteps. It can happen a variety of ways. You’re waiting to
3 Tips to Own Your Accomplishments and Stop Feeling Like a Fraud Read More »
If someone can’t find anything about you online, they’ll quickly assume you’re not good enough to be talked about. Your business (and you, too) needs to have an online presence. In this day and age, you must have a website to appear genuine in the eyes of your potential customers.
Why your business needs an online presence Read More »
Content marketing (have you heard this buzzword?) is a tool to attract and engage. The idea is that you provide valuable content (either free or gated) that is particularly valuable to the audience you’re looking to attract. When people see what you’re giving away for free, they’re bound to ask, “If this is free, how
Content Marketing for Your Small Business Read More »
Understanding your Facebook fan page algorithm First of all, we don’t like to use the word “algorithm”. Some social media ‘experts’ use this word to confuse potential customers and to, well, sound smart. Heck yeah, we’re smart. But, we also want to make you smart by disseminating what we’ve learned.
How does Facebook decide who sees your posts? Read More »
What have you done for your clients/customers lately? Do they know? Maybe they need a reminder. Sometimes the best way to show value is to simply bring to front of mind what you have already done. Be in the habit of reiterating your value. Having your clients/customers tell you why
Bring value to your customers Read More »
Content marketing is hot. And for good reason! By now we should all know that offering value-added content (and delivering on that offer!), is a necessity to attract new customers. But, with so much content out there being offered, how do you make yours the most attractive? Make it Flashy
Make your digital content appealing Read More »
Google “your industry, your city, state”. Are you the first listing? If not, who is? Now look for your business. Where do you find yourself? Is it all content you’ve created, or are there credible sources talking about you? Do you have reviews and testimonials? Do you have images and
Customers can’t find me online Read More »
