ROI vs Relationship

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ROI..Money, money money!!

But how much are you willing to risk for that cash?

Will you piss off one for a dollar from another? Building a brand with the right sales structure that attracts followers lies in the sweet-spot between direct ROI and customer Relationship.

How do you achieve a great ROI? You need a great product sales structure and low enough cost leads.

Relationship is built on not only customer service but pouring out value to your community (both online and offline). I like the 80/20 rule. 80% value to 20% sales mention. No hard sales in your content marketing structure.

To drown your customers in value, you must have a good relationship with your community and each sale must be blanketed in customer value.

Alissa Fricke
Alissa is a marketing strategist with experience creating marketing solutions for small business, corporations and community organizations. She opened Thrive in 2014 to help small business owners provide more, hire more and do more for their local economies.

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