Make your digital content appealing

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Content marketing is hot. And for good reason!

By now we should all know that offering value-added content (and delivering on that offer!), is a necessity to attract new customers. But, with so much content out there being offered, how do you make yours the most attractive?

Make it Flashy

That’s just it; make it attractive. You must deliver on your content promise to “make someone smarter, richer, healthier…whatever!”

But to get it download, you must make it pretty. No, an underlined link is not enough, no matter how impactful the material.

Use Tools

Use your computer’s screenshot tool, or download an app like Snagit. Doll up the cover to make it appealing and eye-catching. Explain the contents but not in too much detail. Add a nice drop shadow. Keep the design light and bright.

Some of the best pieces offered won’t be downloaded, simply because the publisher did not play on the audience’s senses and emotions.

Alissa Fricke
Alissa is a marketing strategist with experience creating marketing solutions for small business, corporations and community organizations. She opened Thrive in 2014 to help small business owners provide more, hire more and do more for their local economies.

2 thoughts on “Make your digital content appealing

  1. Howdy! This is my first visit to your blog! We are a team of volunteers and starting a new
    initiative in a community in the same niche. Your blog provided us
    valuable information to work on. You have done a outstanding
    job!

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