Actually, track everything. Want to have more time to focus on your best customers? More time to find new customers? More time to spend with family, doing the things you love?

Stop pushing the ideas and concepts YOU, or some expert you heard speak, think works. Track and analyze metrics to see if it’s actually working. You are likely pumping time, energy and funds into digital tactics that are broken, or never worked in the first place.

And even better than finding out what’s broken, find out what’s working. This is your most valuable opportunity. Multiply your most successful efforts. Find out what’s working, and do more of it.