For Charles Ford Retirement Communities of New Harmony, it was important that their new branding capture the fact that they weren’t just another retirement community that “feels like home.” They wanted their messaging to resonate and really capture what life in New Harmony is like – affordable, boutique-style living.
Other work includes modifying photos and ad placements in a way that residents feel empowered, ongoing social media management, a new website design, digital and print advertising, stationery, business cards, radio and billboard advertising, event promotion and more.