As a digital marketer, one of the first things I get asked by my clients is “how can we improve our online presence,” or “how can we be number one on google search?” The answer always comes down to SEO. Of course, there are TONS of consistent practices that factor
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In the age of digitalization, your small business may be losing out if you aren’t using Google Analytics. Like most tasks in your business, it’s easy to make excuses as to why you’ll set up your account later. After reading this two-part guide, hopefully you’ll understand why it’s so important
Google Analytics Basics for Small Business Read More »
How many times have you thought to yourself (or actually said out-loud) “I wish I had a tape recorder”, when a customer raves about your business? With reviews at our finger tips in seconds, the majority of today’s consumers do online research before making any purchasing decision. If you’re not
Taking your offline online: Online Testimonials Read More »
If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This free marketing tool is one of the first things seen when someone searches for your business on Google, yet most small business owners have
3 Reasons Why You Haven’t Updated Your Google My Business Listing Read More »
At some point, almost every small business owner is faced with the issue of outsourcing. While nearly any task can be subcontracted in some way, one of the most common areas we see is marketing. Business owners know everything about their business, and a lot about their customers, but they
4 Reasons Why Businesses Hire a Marketing Consultant Read More »
“If you’re feeling like a fraud, that’s when you’ve made it.” A good friend told me this recently. I’m not sure if it’s quite true, but I do believe that feeling like a fraud is not evidence of any missteps. It can happen a variety of ways. You’re waiting to
3 Tips to Own Your Accomplishments and Stop Feeling Like a Fraud Read More »
If someone can’t find anything about you online, they’ll quickly assume you’re not good enough to be talked about. Your business (and you, too) needs to have an online presence. In this day and age, you must have a website to appear genuine in the eyes of your potential customers.
Why your business needs an online presence Read More »
Content marketing (have you heard this buzzword?) is a tool to attract and engage. The idea is that you provide valuable content (either free or gated) that is particularly valuable to the audience you’re looking to attract. When people see what you’re giving away for free, they’re bound to ask, “If this is free, how
Content Marketing for Your Small Business Read More »
Understanding your Facebook fan page algorithm First of all, we don’t like to use the word “algorithm”. Some social media ‘experts’ use this word to confuse potential customers and to, well, sound smart. Heck yeah, we’re smart. But, we also want to make you smart by disseminating what we’ve learned.
How does Facebook decide who sees your posts? Read More »
