Business Marketing Report Card – Thrive Marketing Strategies

Once you know where your current marketing strategy lands on the grading scale, you’ll be able to use your findings to plan a proactive course of action.

Check the boxes that apply to your business. Give yourself 1 point for each “yes” you answer. After you click on submit button, your score will show along with descriptions of each grade level.

First Name

Last Name

Phone/Mobile

Marketing + Branding

Your business has a simple, yet memorable name + logo.

You have defined key messages and use them in marketing + communications.

You have a clearly defined target audience.

You have a written marketing plan for your business.

You have defined key metrics to measure your success.

You set a marketing/advertising budget to utilize for advertising, social media promotions, press releases, and other communications.

You have completed a full competitor analysis to understand your key competitors’ strategy, offerings, and marketing efforts (i.e., a solid grasp of what your competitors are doing)

Content Strategy and Social Media

You utilize a content calendar based on your key messages to ensure strategic content for your social media and blog content.

You make efforts to stay informed on the latest marketing trends + strategies.

You have a presence on the major social media platforms your ideal customers use.

You maintain an effective content mix, including branded posts and value-adds for your audience.

Your business uses dynamic content, including graphics and videos.

You keep up with audience engagements by responding to comments, reviews, and messages.

You use social media to highlight your website and drive your audience to it.

You regularly highlight customer testimonials on social media and encourage customers to leave reviews.

You look to social media analytics to determine what types of content receive the most engagement.

Website

Your website is easy to access and view on mobile and desktop.

Your contact information and description of your business is easily accessible.

You feature calls to action throughout your site.

You feature photography of your actual products, services, and team.

You have scalable, secure website hosting with good tech support, and regularly review your site.

Search Engine Optimization (SEO) + Rankings

You maintain a list of strategic keywords through keyword analysis.

You add new blog posts or other content to your site a minimum of 6x per year.

You optimize your website content with new internal links to keep users clicking and reading.

You have filled in the metadata for each page of your website.

You resize your images to optimize website page speed and appearance.

Your website is secure and has an SSL certificate installed.

You’ve claimed, updated, and verified your Google Business Profile.

You have at least 10 Google reviews.

You have a system for gathering reviews on Google and other social sites.

Analyzing Your Efforts

You use Google Analytics to analyze increases and decreases in web traffic.

You have defined campaigns for your business and a method to measure them.

You use analytics and reports to make adjustments to your content strategy.

You set annual + quarterly goals and utilize effective marketing tactics to achieve them.