Digital marketing is the leading force behind how businesses choose to market their products or services to consumers. In the age of all-things digital, it has become essential for all businesses to incorporate a strong digital strategy into their annual marketing plan. Accompanied with new technologies and trends, you can elevate your brand through the click of a button.

Are you ready to uplevel your business’ digital marketing strategy, increase ROI, and grow your clientele? Check out these up-and-coming (or already existing) digital marketing trends to look out for in 2023! 

Short-Form Video Reigns Supreme

Since 2018, we’ve seen TikTok, a short-form video platform, continue to revolutionize marketing by transforming the way brands and businesses engage with their customers. Other dominant social media platforms have since hopped on the short-form video bandwagon, including YouTube’s “Shorts” and Instagram’s “Reels.” 

Short, 15 second to 1 minute-long videos are:

• More likely to keep viewers engaged and interested
• Promoted to viewers who are interested in your product or service
• Inviting of viewers to engage with your content

TikTok alone has over 1 billion active monthly users 🤯. Along with the massive reach short-form videos garner, they are simple to create and easily shareable making it possible to reach your target audience quickly.

Use ChatGPT and AI to Your Advantage

The most recent edition to the marketing game, ChatGPT, is a large language model AI chatbot developed by OpenAI that provides human-like answers to long-form questions. ChatGPT aids businesses in idea generation, developing engaging social media content, email marketing campaigns, and even identifying or describing customer segments.

With this innovative technology, writer’s block is no longer an issue! To effectively utilize ChatGPT, the AI must be presented with unambiguous, detailed queries. ChatGPT’s responses can be a great outline for your business’ marketing communications.

Here are some of our favorite ChatGPT prompts:

• “Give me five distinct CTA messages for (your business’ industry).”
• “What is the best marketing channel to reach (your target audience)?”

Personal Branding is Your Best Friend

Personal branding is the way you market yourself to potential customers or clients, and it’s essential when developing your business’ credibility and reputation. Believe it or not, your personal social media accounts can directly reflect your business, so having a well-established online presence can be vital in building rapport with followers and potential leads. Gaining name recognition and creating credibility within your industry is a sure-fire way to get people talking about you and your business.

“Having self-confidence and self-belief is important to build a strong personal brand, but don’t lose yourself in the process.” – Oprah Winfrey, CEO of the Oprah Winfrey Network

Personal branding can also be fun! It gives you, as a business owner, an opportunity to show your passions and personality outside of your business. What could be better?

Not sure where to start building your personal brand? Here are some tips:

• Network, network, network! Meet and develop connections with anyone and everyone.
• Tell a story! Some ideas include how you founded your business, your career journey, or insights into your day-to-day life.
• Be yourself! Show authenticity and your genuine experiences to your network.

User-Generated Content is IN

When choosing a brand, 90% of consumers say authenticity is important. User-Generated Content, or UGC, is a great way to create an authentic and relatable personality for your brand – not to mention, it helps you to affordably and efficiently publish video and other engaging content without a professional team. UGC is social media content created by people closest to the brand, like employees or customers, which helps to establish trustworthiness between your brand and your target market.

In addition to the benefits of how UGC content is received by consumers, it allows you to:

• Spend more time engaging with your audience
• Save time on content creation
• Develop social proof

Our Final Thoughts

When it comes to promoting your business online, there are numerous strategies and tactics to utilize – find one that works best for you and stay consistent! In this digital marketing era one thing’s for sure, prioritizing your consumer’s online experience and developing a strong digital marketing strategy will set your business up for success!