What if we told you that search engine optimization (SEO) does not have to be complex?  

We understand that SEO can be intimidating. You hear things like “keywords,” “algorithm,” “metadata,” and wonder why they matter at all. At Thrive, we’ve developed an SEO strategy that we implement with our clients in order to get them on the top of Google and other search engine rankings. If you’re wanting to take action today, then check out these simple tips to boost your SEO! 

       1. Determine + address your keywords

“Keywords” are simply the everyday words that people use to describe your business. Break down your technical terms and focus on the most basic and popular words you hear the most from your customers and prospects. If you need help, try asking your friends and family members or even your customers to get an idea of how people view your business or industry. These words should be used to build valuable content around on your site, from the home page to the descriptive phrases in your metadata in order to optimize your presence.

       2. Utilize Blogging

If you haven’t included blogging in your SEO strategy, you could be missing out on important opportunities. By adding a blog to your website, you’re able to provide more information about your company, team and industry; and you’re able to link internal and external sources. This can help increase your SEO quality, and is the perfect way to provide valuable content for your customers. You’ll want to include photos and videos when applicable and name and tag appropriately. Blog content is a great way to take advantage of multiple SEO tactics, boost your SEO ranking and place your website in front of more potential customers.

       3. Optimize your homepage

Think of the homepage on your website as a map, and you want to lead people to the treasure (aka your good or service). By utilizing keywords and proper links (both internal and external), customers should seamlessly flow though your website and end up exactly where you want them to be. By using keywords, anchored text, and adding in call-to-action buttons, customers will be informed on where to go. These are some simple things you can do to help guide customers through your website. 

       4. Keep it simple

The key to good SEO is an easy-to-use website that provides what the user is looking for. A website is where your business can establish credibility and create trust with your customers. By creating a user-friendly website, you can help customers understand your business and who you are, and hopefully provide some value through a blog or other content. 

A good SEO strategy focuses on usability and impact. Therefore, when you choose to optimize your SEO and connect with your customers through simple language and relatability, your website and your business benefit.