Category Archives: Social Media

Digital Marketing Internship – Evansville, IN

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This is your opportunity to see what it’s like to get in front of clients and produce real marketing deliverables with incredible opportunity for your résumé and portfolio, plus receive one-on-one mentorship along the way. There’s no time for ‘busy work’ here. Much of the internship will be focused on digital marketing content management. On a…

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Improve Your SEO With Our 3 Easy Tips

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As a digital marketer, one of the first things I get asked by my clients is “how can we improve our online presence,” or “how can we be number one on google search?” The answer always comes down to SEO. Of course, there are TONS of consistent practices that factor into a truly efficient SEO…

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Taking your offline online: Online Testimonials

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How many times have you thought to yourself (or actually said out-loud) “I wish I had a tape recorder”, when a customer raves about your business? With reviews at our finger tips in seconds, the majority of today’s consumers do online research before making any purchasing decision. If you’re not online, you don’t stand a chance….

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3 Reasons Why You Haven’t Updated Your Google My Business Listing

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If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This free marketing tool is one of the first things seen when someone searches for your business on Google, yet most small business owners have neglected to use this free…

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Content Marketing for Your Small Business

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Content marketing (have you heard this buzzword?) is a tool to attract and engage. The idea is that you provide valuable content (either free or gated) that is particularly valuable to the audience you’re looking to attract. When people see what you’re giving away for free, they’re bound to ask, “If this is free, how awesome is their stuff I can…

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How does Facebook decide who sees your posts?

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Understanding your Facebook fan page algorithm  First of all, we don’t like to use the word “algorithm”. Some social media ‘experts’ use this word to confuse potential customers and to, well, sound smart. Heck yeah, we’re smart. But, we also want to make you smart by disseminating what we’ve learned. That said, the big online…

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Make your digital content appealing

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Content marketing is hot. And for good reason! By now we should all know that offering value-added content (and delivering on that offer!), is a necessity to attract new customers. But, with so much content out there being offered, how do you make yours the most attractive? Make it Flashy That’s just it; make it…

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Customers can’t find me online

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Google “your industry, your city, state”. Are you the first listing? If not, who is? Now look for your business. Where do you find yourself? Is it all content you’ve created, or are there credible sources talking about you? Do you have reviews and testimonials? Do you have images and videos? If the answer is…

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