Small Business Owners would prefer to outsource social media marketing, so why don’t they?


There is a gap between small business owners that do outsource marketing, and those that want to outsource. In Constant Contact‘s recent survey, they found that small business owners will generally outsource marketing for large-cost projects, like billboards, but not low-cost marketing, like social media. 96 percent of those surveyed handle social media in-house but 19…

Track your digital marketing efforts


Actually, track everything. Want to have more time to focus on your best customers? More time to find new customers? More time to spend with family, doing the things you love? Stop pushing the ideas and concepts YOU, or some expert you heard speak, think works. Track and analyze metrics to see if it’s actually…

Ask questions to solve problems


To build rapport with customers and clients, an inquisitive nature is best. When you sense a hesitation or feeling of discomfort, don’t ignore it. Dig deeper without causing more angst. Ask questions like: Is there anything I should know about (this subject)? Is there a way I can support you in this? You show you…

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