Google Analytics Basics for Small Business


In the age of digitalization, your small business may be losing out if you aren’t using Google Analytics. Like most tasks in your business, it’s easy to make excuses as to why you’ll set up your account later. After reading this two-part guide, hopefully you’ll understand why it’s so important that you start today. Why…

Taking your offline online: Online Testimonials


How many times have you thought to yourself (or actually said out-loud) “I wish I had a tape recorder”, when a customer raves about your business? With reviews at our finger tips in seconds, the majority of today’s consumers do online research before making any purchasing decision. If you’re not online, you don’t stand a chance….

3 Reasons Why You Haven’t Updated Your Google My Business Listing


If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This free marketing tool is one of the first things seen when someone searches for your business on Google, yet most small business owners have neglected to use this free…

4 Reasons Why Businesses Hire a Marketing Consultant


At some point, almost every small business owner is faced with the issue of outsourcing. While nearly any task can be subcontracted in some way, one of the most common areas we see is marketing. Business owners know everything about their business, and a lot about their customers, but they may not be experts in…

3 Tips to Own Your Accomplishments and Stop Feeling Like a Fraud


“If you’re feeling like a fraud, that’s when you’ve made it.” A good friend told me this recently. I’m not sure if it’s quite true, but I do believe that feeling like a fraud is not evidence of any missteps. It can happen a variety of ways. You’re waiting to get called into a meeting,…

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