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4 Reasons Why Businesses Hire a Marketing Consultant

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At some point, almost every small business owner is faced with the issue of outsourcing. While nearly any task can be subcontracted in some way, one of the most common areas we see is marketing. Business owners know everything about their business, and a lot about their customers, but they may not be experts in…

3 Tips to Own Your Accomplishments and Stop Feeling Like a Fraud

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“If you’re feeling like a fraud, that’s when you’ve made it.” A good friend told me this recently. I’m not sure if it’s quite true, but I do believe that feeling like a fraud is not evidence of any missteps. It can happen a variety of ways. You’re waiting to get called into a meeting,…

Why your business needs an online presence

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If someone can’t find anything about you online, they’ll quickly assume you’re not good enough to be talked about. Your business (and you, too) needs to have an online presence. In this day and age, you must have a website to appear genuine in the eyes of your potential customers. But, even your website itself…

Content Marketing for Your Small Business

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Content marketing (have you heard this buzzword?) is a tool to attract and engage. The idea is that you provide valuable content (either free or gated) that is particularly valuable to the audience you’re looking to attract. When people see what you’re giving away for free, they’re bound to ask, “If this is free, how awesome is their stuff I can…

How does Facebook decide who sees your posts?

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Understanding your Facebook fan page algorithm  First of all, we don’t like to use the word “algorithm”. Some social media ‘experts’ use this word to confuse potential customers and to, well, sound smart. Heck yeah, we’re smart. But, we also want to make you smart by disseminating what we’ve learned. That said, the big online…

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