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Evansville Marketing Communications Internship

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This is your opportunity to see what it’s like to get in front of clients and produce real marketing deliverables for your resume and portfolio, plus receive one-on-one mentorship along the way. There’s no time for ‘busy work’ here. Much of the internship is focused on digital marketing content management. On a weekly basis, you’ll…

Key Metrics and Next Steps for Google Analytics

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  After publishing our recent Google Analytics blog, we received several questions about taking next steps. Now that you know the importance of using Google Analytics for your small business, you’re probably wondering how exactly you go about doing that. Before you take the next steps, though, it’s important that you know about some of…

Google Analytics Basics for Small Business

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In the age of digitalization, your small business may be losing out if you aren’t using Google Analytics. Like most tasks in your business, it’s easy to make excuses as to why you’ll set up your account later. After reading this two-part guide, hopefully you’ll understand why it’s so important that you start today. Why…

Taking your offline online: Online Testimonials

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How many times have you thought to yourself (or actually said out-loud) “I wish I had a tape recorder”, when a customer raves about your business? With reviews at our finger tips in seconds, the majority of today’s consumers do online research before making any purchasing decision. If you’re not online, you don’t stand a chance….

3 Reasons Why You Haven’t Updated Your Google My Business Listing

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If you’ve been in business for any time at all, you should have a Google listing called Google My Business, the business-oriented adaptation of Google+. This free marketing tool is one of the first things seen when someone searches for your business on Google, yet most small business owners have neglected to use this free…

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