Author Archives: Alissa Fricke

Make your digital content appealing

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Content marketing is hot. And for good reason! By now we should all know that offering value-added content (and delivering on that offer!), is a necessity to attract new customers. But, with so much content out there being offered, how do you make yours the most attractive? Make it Flashy That’s just it; make it…

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Customers can’t find me online

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Google “your industry, your city, state”. Are you the first listing? If not, who is? Now look for your business. Where do you find yourself? Is it all content you’ve created, or are there credible sources talking about you? Do you have reviews and testimonials? Do you have images and videos? If the answer is…

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ROI vs Relationship

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ROI..Money, money money!! But how much are you willing to risk for that cash? Will you piss off one for a dollar from another? Building a brand with the right sales structure that attracts followers lies in the sweet-spot between direct ROI and customer Relationship. How do you achieve a great ROI? You need a…

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Track your digital marketing efforts

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Actually, track everything. Want to have more time to focus on your best customers? More time to find new customers? More time to spend with family, doing the things you love? Stop pushing the ideas and concepts YOU, or some expert you heard speak, think works. Track and analyze metrics to see if it’s actually…

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Ask questions to solve problems

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To build rapport with customers and clients, an inquisitive nature is best. When you sense a hesitation or feeling of discomfort, don’t ignore it. Dig deeper without causing more angst. Ask questions like: Is there anything I should know about (this subject)? Is there a way I can support you in this? You show you…

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